App name and .exe file name in the root of ZIP must be same. You have two options to ensure this:

Option 1: Set the app name (Figure 64) in the Control Panel to match the .exe file name in the root of the ZIP.

Option 2: Rename the .exe file (Figure 5) in the root of the ZIP to match the app name.

❌ Make sure you don't create extra folders when zipping the files. Ensure the .exe file is located at the root of the ZIP. To zip the files correctly, please refer to this documentation.

Image Added

You can also give a thumbnail of your app. You can enable the Send Updates On Email button to get alert by an email when the app is ready.

When you upload an app it undergoes 6 phases in the upload sequence to finally get uploaded. To see what happens in these phase see this docs